---
title: "Landing page copy: the four blocks that do the selling | Studio Drewskii"
canonical: https://studiodrewskii.com/notes/landing-page-copy-four-blocks
last_updated: 2026-09-10
---

# Landing page copy: the four blocks that do the selling

The four copy blocks that carry every landing page (headline, proof, offer, next step) and how to write each in one sitting.

Published: 2026-03-31
Tags: Copywriting, Landing Pages, Conversion

## The four blocks

Every converting landing page is four blocks stacked in order: the headline promise, the proof row, the offer detail, the next step. Write those four before any design exists. If the words do not sell, no layout will.
The blocks also define the sections: first screen = headline + next step, proof row = logos and numbers, offer = what and how much, the ask again at the bottom.

## The headline formula

Subject + outcome + timebound. "Brand and homepage for founders, live in 14 days" is a full sentence that sets the entire page. Cut adjectives, keep the numbers.
Then the proof block answers "why you": counts (100+ brand systems), clients (names, not "trusted by startups"), and one concrete process detail that only a practitioner would write.

## The next step

One action per page. A booking link, an email, a checkout, not all three. Secondary links go to the footer, never compete on the first screen.
State the step as an action. On this site the audit is $27 at ratemybrand.pro, then email the result and your URL. Specific beats polite.

## Start with RateMyBrand

Pay $27 at ratemybrand.pro, or Start Brand & Web if you already know you want the rebuild.

If the brand and the site both need work, Brand & Web Build is $8,500 / 14 days. Pay half to start.

[RateMyBrand](https://ratemybrand.pro)