STUDIO DREWSKIIThe four blocks
Every converting landing page is four blocks stacked in order: the headline promise, the proof row, the offer detail, the next step. Write those four before any design exists. If the words do not sell, no layout will.
The blocks also define the sections: hero = headline + next step, proof row = logos and numbers, offer = what and how much, footer CTA = the ask again.
The headline formula
Subject + outcome + timebound. "Brand identity for startups, shipped in 7 days" is a full sentence that sets the entire page. Cut adjectives, keep the numbers.
Then the proof block answers "why you": counts (100+ brand systems), clients (names, not "trusted by startups"), and one concrete process detail that only a practitioner would write.
The next step
One action per page. A booking link, an email, a checkout — not all three. Secondary links go to the footer or nav, never compete in the hero.
State the step as an action with no risk attached: "Book a free 30-minute call" beats "Get in touch." Specific beats polite.