The pricing map
Three ways to buy: a free automated audit at ratemybrand.pro, a $4,000 homepage redesign (7 days, I start from the audit and rewrite, design, and build the page, you own the code), and a $2,500/month retainer for ongoing design and frontend work after the redesign.
The bands are scope, not quality. The $4,000 covers the homepage, whether that means fixing the list or a full rebuild. A logo kit is a different job.
Where the money goes
The redesign's cost is mostly message work and frontend build, not "design time." The deliverable is a page that converts, which is why the price tracks the outcome, not the hours.
The audit is free on purpose: it is the diagnosis, and the diagnosis is what makes the paid work credible. If you cannot say what is wrong with your homepage in 60 seconds, you cannot spend well on fixing it.
What to spend first
If you can only fund one thing, fund the homepage redesign. A page that sells pays for identity work later.
Always budget a month of runway after launch to judge the work. Results move slowly at first.